Rachael came to me after she realized her business was in a state of transition, moving a direction more geared to editorial, commercial and brand photography. She noticed a glaring opportunity in the Houston market for someone like her to assist clients wanting to present themselves in a professional manner (with a slight edge).
When sourcing inspiration for the design, I wanted to create something that people couldn’t ignore - bold color, imagery, type, and structure were all of the utmost importance for an editorial brand like hers. I ultimately landed on a color palette with a softer touch (a bit more feminine in nature), contrasted with a deeply rich cranberry pop to exude the passion and dramatic flair of her work.
A strong typeface was no question for her brand. Rachael and I both loved the idea of a manipulated, interlocking monogram - something unique, balanced, and strong. Designing RP’s other elements were SO much fun, and the idea for a “shutter” like pattern came to me right away. Mixing inspiration from vintage wallpapers with the concept of a camera flash led to this remarkable pattern. To learn more about her brand, click here!