Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea

rachael polglaze

Rachael came to me after she realized her business was in a state of transition, moving a direction more geared to editorial, commercial and brand photography. She noticed a glaring opportunity in the Houston market for someone like her to assist clients wanting to present themselves in a professional manner (with a slight edge).

When sourcing inspiration for the design, I wanted to create something that people couldn’t ignore - bold color, imagery, type, and structure were all of the utmost importance for an editorial brand like hers. I ultimately landed on a color palette with a softer touch (a bit more feminine in nature), contrasted with a deeply rich cranberry pop to exude the passion and dramatic flair of her work.

A strong typeface was no question for her brand. Rachael and I both loved the idea of a manipulated, interlocking monogram - something unique, balanced, and strong. Designing RP’s other elements were SO much fun, and the idea for a “shutter” like pattern came to me right away. Mixing inspiration from vintage wallpapers with the concept of a camera flash led to this remarkable pattern. To learn more about her brand, click here!

Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea
Rachael Polglaze Houston Photographer Brand and Logo Design by Kindly by Kelsea