pomp & pollen
Pomp & Pollen is a lifestyle blog, focused on providing free inspiration for young ladies in the areas of entertaining, food, fitness, travel and home. The blogger behind it all, Holly, has such a heart for spreading excitement and cheer through these faucets, so a bright & colorful palette was no question at all! Drawing on the name of her brand, I loved the idea of incorporating a bee illustration into the ampersand as the "focal point" of her logo. To soften things up a bit, I opted for a lowercase type, making the design more approachable and youthful in nature, and complimenting the vivid color palette. To accent each of these things in a polished manner, I tied in the bee's honeycomb as her brand pattern, and I adore the way it all came together.