the mompreneur’s retreat
As a mom of an adorable two-year-old and a full-time business owner, Kelly found herself struggling to set aside interrupted (key word, here) time on herself, much less on her businesses. This realization led her to found and conceptualize The Mompreneur’s Retreat - a day long, spa-like getaway for Houston moms to plan ahead, set achievable goals, and discover a renewed passion for their businesses.
Overall, I wanted the brand to reflect a spa-like culture with cool tones, restful imagery, and comforting sentiments. A color palette reminiscent of the coast with notes of eucalyptus mints and calming grays combined with meaningful illustrations (see the blog post here!), led to this storyfilled design.