With a mission of stepping away from her Virtual Assistant business in the interest of embracing her passion for lifestyle & fashion blogging, Madison’s brand design was such a treat to create! Knowing her readers love her approach to celebrating beauty and style for all sizes, we opted for a relaxed, handwritten script, organic color palette, and a slightly vintage appeal in her custom stamp - all of which are approachable, somewhat familiar, but encouraging in nature.
One detail within Madison’s story that particularly caught my attention was the time she spent living overseas in Germany with her German husband. Knowing it’s a place that’s extremely special to them (and one that her readers love to hear about!) led me to incorporate the national flower of Germany into her brand design. As Madison herself writes, “With simplicity and elegance, [the cornflower] shows my new heritage, my newly gained life experience and my better half.” Read the full reveal here!