“Does typography actually make a difference? Can’t I just choose a font for my website and call it a day? I love script fonts - what’s wrong with using one as the font on my business cards?” If you’ve ever experienced one of these thoughts, this blog post is for Y-O-U, my friend.
Selecting your brand typefaces is one of the biggest decisions you will make for your business - not exaggerating! Much like your brand colors (which, if you missed it, I detailed last month), your brand fonts have the ability to say something to a potential client or customer without actually “saying” anything at all.