I am so excited to showcase the brand design for a Houston Real Estate agent, because it was a total step outside of my comfort zone. While I’m typically drawn to soft neutrals or really bright colors for most of my client projects, I knew Ashley’s brand and presence needed to take a completely different path altogether.
I have essentially been counting down the hours until I could share the brand reveal for New Leaf, a Houston-Based Marketing and Social Media Agency, and the day has finally arrived! Lindsey is one of the most down-to-earth go-getters I’ve ever met, and working with her on this revamp was a total dream!
Between her corporate background as a Social Media Manager for Whole Foods (um, yeah, she’s awesome) and her childhood spent on a farm, Lindsey knew from the start she was destined to work with the agricultural food + tourism industry. Every time she talks about her memories, her passion and spark for these clients is evident, and it was such an honor to transform some of that “zest” into a design!
As a business owner, there are few decisions more important than determining your brand's look, feel, and message. What do you want your brand to convey to your audience? How do you want it to make them feel? And what will your brand represent? To help you evaluate your own business, I've listed out five scenarios when a rebrand might be necessary.