Welcome to the first "101" series post! Once a month, I'll be diving into a few, specific topics intended to help those of you new to branding. First up: COLOR! Whether you've been through the brand design process before, or you're taking a stab at designing your own brand, chances are color theory has come up a time or two. But what exactly is color theory? And how should it play out in your brand design? Well, friend, you're in luck because I'm about to break. it. down. for you in the simplest way I can.