When I first met Andrea (the SUPER talented lady behind Love, Amarie) at Creative at Heart Round 8, I knew we would be fast friends! She’s incredibly friendly, driven, and so easy going, and I had a true blast getting to know her even better through her brand design process. Love, Amarie was founded in 2005 and offers a variety of handmade products, most notably her custom bridal clutches which are breathtakingly detailed and beautiful!
Goodness, am I excited to share this vibrant brand with you today! When I first met Emilie of Buoyant Marketing, I knew she and her business would be something special. She lit up the Creative at Heart conference with a pure energy and zeal for life and is undoubtedly one of the most encouraging, uplifting people I’ve ever known. Ironically though, her former brand ( Emilie Steinmann Creative), did absolutely nothing from an aesthetic standpoint to exploit this “it” factor! Though beautifully composed of neutral hues and clean lines, her brand design wasn’t serving Emilie the way she hoped and, as a result, it sort of fell to the wayside among her target audience.
I was first introduced to the florists behind this Katy, Texas shop during my time at Kendra Scott, and when they contacted me for a rebrand, I was over the moon with excitement. Colleen and Christy are incredibly talented, outrageously hilarious (I wish everyone could have a drink with them!), and some of the most genuine humans you’ll ever meet. They love their work and they deeply value each and everyone one of their clients.
“Does typography actually make a difference? Can’t I just choose a font for my website and call it a day? I love script fonts - what’s wrong with using one as the font on my business cards?” If you’ve ever experienced one of these thoughts, this blog post is for Y-O-U, my friend.
Selecting your brand typefaces is one of the biggest decisions you will make for your business - not exaggerating! Much like your brand colors (which, if you missed it, I detailed last month), your brand fonts have the ability to say something to a potential client or customer without actually “saying” anything at all.
As a business owner, there are few decisions more important than determining your brand's look, feel, and message. What do you want your brand to convey to your audience? How do you want it to make them feel? And what will your brand represent? To help you evaluate your own business, I've listed out five scenarios when a rebrand might be necessary.