As a business owner, there are few decisions more important than determining your brand's look, feel, and message. What do you want your brand to convey to your audience? How do you want it to make them feel? And what will your brand represent? To help you evaluate your own business, I've listed out five scenarios when a rebrand might be necessary.
You’re in the marketplace for new branding, but what exactly do you need to know before hiring a brand designer? How can you be sure you are making a solid investment? These 9 questions will help you get to the heart of whether or not you (and your business!) are ready to make the leap and dig into the design process.
Did you know our brains actually pick up on patterns more easily than words? Brand patterns, in particular, have the power to propel your brand forward like no other element, making your business stand out in the marketplace. In this blog post, I share 7 unique ways to incorporate brand patterns into your creative business.