Formerly known as Doting and Details, Olive and Co. is a Portland, Maine wedding planner company devoted to creating an environment that celebrates love in the purest form. My sweet client, Cassie, has a heart of gold and TRULY, MADLY, DEEPLY (get it?) enjoys serving her clients and making their sweetest wedding dreams come true.
When Cassie first approached me for brand assistance, she wasn’t looking for much more than a few color changes and patterns to her existing brand. But when I asked her about the meaning behind her business name and her brand design, she realized how much MORE her brand could encompass her heart for joyful weddings. Fast forward a few months, and here we are launching a full-on rebrand- including the new name Olive and Co., inspired by her own unique love story and a meaningful “olive you” to her husband. Olive and Co.’s romantic, detailed design curates an atmosphere where a bride can take a deep breath and rest assured of Cassie’s ability to take care of every last element.
For this reason, we looked to a romantic, inviting, and feminine color palette made up of warm blues, greens, golds, and pinks.
The Olive and Co. team’s unique ability to connect with their couples and cherish these special days as if they were their own is exemplified through meaningful details, like a custom tulip emblem and a color palette symbolic of calming waters. These elements represent Cassie’s adoration for forever love and her two favorite places: The Maine coast and Colorado mountains.
Her primary logo balances a delicate script with a classic serif to create an elegant, but easy, atmosphere. The brand is gentle and delicate, sharing Cassie’s deep investment in every couple her brand serves.