Oh, friends I am overjoyed to share the brand design for this Fairfield, Pennsylvania-based photographer with you today! It has been several months in the making, and the day has finally arrived to unveil Jamie Fisher Collective!
Before diving into her brand design, specifically, I want to share some insight into her name rebrand. The decision to change a business name should never be taken lightly, and when we opted to rebrand Jamie’s from “Expressions by Jamie” to “Jamie Fisher Collective” we deeply considered the various components of her brand to ensure it was a fit.
First and foremost, we wanted a brand that would immediately capture her heartbeat for preserving family legacy, something of the utmost importance to her. Taking into consideration her own heritage, Jamie loved the idea of keeping her business as personal as possible, and using her own family name - a name that will be passed down for generations to come - seemed like an obvious choice. It's a legacy uniquely her own and demonstrates to her clients the kind of personal touch they can expect when working with Jamie.
Secondly, we wanted a name that would pivot seamlessly as her services continued to grow. During our initial brand consultation, I asked Jamie why she was looking to rebrand, and her answer included a few things: She was in the process of expanding her team, expanding her family (welcome, baby Cooper!), and expanding her offerings with the addition of the Legacy Collection. Not to mention, she’s in the early stages of developing an educational component with the goal of launching next year! The name Expressions by Jamie felt a bit limiting for all of these changes. While it fully captured her heart for photography, it didn’t set her up for growth with a team or additional services to come.
Knowing this, the word “Collective” came quite naturally. Encompassing everything Jamie’s business emulates and more, the multi-level definition of Collective means “belonging to a group or family,” and “gathered together.” It’s a body of people with shared vision and values - representing not only Jamie and her family, but those that work with and alongside her.
Jamie Fisher Collective is an inclusive brand that allows not only Jamie, but also her clients and employees, to dream BIG. It’s a name that’s timeless and professional, but still personal to her own family story.
When it came to her design, I sourced inspiration from delicate heirlooms, soft textures, soothing waters, and authentic writing. Knowing Jamie’s heart for walking with her clients in every stage of life, her primary logo balances a feminine script and traditional serif to appeal to a wide range of women - from those seeking a sophisticated wedding photographer to those in search of a caring birth photographer. All together, it’s a combination of classic and lovely, but steady and rooted.
A particularly special brand stamp lies in the infinity ring shown in her brand patterns. Taken directly from her grandmother (Honey)’s signature ring stack, this infinity ring not only nods to her sweet family, it also represents the enduring nature of photography. It’s delicate and slightly faded but highly symbolic of the importance of her work.
I hope you enjoyed this brand reveal! It truly brings me so much joy to work with clients like Jamie who believe in the power of brand storytelling. If you enjoyed this reveal, you’ll likely enjoy these, too!
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