The day is finally here! I’m absolutely honored and thrilled to showcase the long-awaited rebrand for Courtney Griffin Photography, a Houston-based family and newborn photographer. Courtney has grown to be a dear friend of mine throughout this process, and I’m so thankful for her heart and trust in rebranding something so precious to her!
I feel as though I could write novels on the meaning behind her design elements, but I’m going to do my best to keep it to a minimum. It was evident to me from the very beginning how much PURE joy Courtney gets from capturing precious moments between families. In her initial brand discovery questionnaire, Courtney said her ideal client:
My client wants to leave a legacy that is full of love. She doesn't just want her children and grandchildren to REMEMBER her, but to remember her fondly and tell stories about how she made them laugh until they cried. Long after she's gone, she wants her loved ones to make her famous oatmeal chocolate chip cookies and feel like she's still there in the room giving them one of her great big hugs and offering up a kiss and a prayer to anyone with a skinned knee or broken heart. She dreams of a legacy like that when she hires me to capture her family today.
Is that not the sweetest sentiment? For this reason, we looked to a brand palette that emulated JOY in the purest form with organic greens, cheerful pinks, and soothing blues. I wanted Courtney’s brand to feel like a breath of fresh air, but also a space where you could come and be completely yourself, knowing you would be loved and cared for by her in the most special way.
Courtney’s primary goals for this rebrand was to elevate her overall aesthetic to match her sharp and bright editing style. One thing I’m especially conscious of when working with photographers is to not OVER do it with the design. Knowing the brand’s “focal point” should be the photographer’s imagery, I aim to create a logo + supporting elements that enhance and reinforce their aesthetic. Keeping Courtney’s primary logo simple and sweet allowed for us to bring in more playful elements, like a signature rose gold tree bark pattern, inspired by the family ranch where she and her husband were married. The rose gold itself is even symbolic, mirroring her favorite time of day - golden hour - where landscapes transform and the Lord’s work can be appreciated in a perfect warm light.
One of my other favorite elements lies in Courtney’s unique submark, which combines in the ‘C’ and ‘G’ in her name to create a small heart in the center. It’s a little reminder of the WHY behind her work - the love shared between families and the desire to capture cherished moments.
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