We’re kicking off this week with a celebration of the NEW and improved Heather Christopher Travel branding! Heather and I had the pleasure of working together prior to her own brand refresh on Travel Pro Theory, and when she approached me about redesigning her infamous HCT Pineapple, I jumped at the chance! Heather didn’t need a full rebrand, so my Brand Starter Package was the perfect alternative to give her the essentials of a cohesive presence!
Upscale, custom, and unique were three words that set the tone for her overall design. Without straying too far from her original, coastal-inspired palette, I deepened the tones for a hint of luxury and added a plum compliment to the seafoam teal. Since Heather’s signature HCT pineapple for hospitality has been associated with her business from the very beginning (her original logo was actually drawn by her husband!), we opted to keep the sentiment but completely transformed the design into something fresh and modern.
Paired alongside a clean + modern sans-serif font and a delicate script, this globe-inspired pineapple represents Heather’s heart for showing her clients new places, spaces, cultures, and customs.