brand reveal: true north counseling & development

Despite being in the midst of moving from Houston to Birmingham this week, I am SO excited to showcase the beautiful brand design for True North, a Counseling and Development clinic based in Lexington, Kentucky. We’ve been working behind the scenes on all of the little details, and I can’t wait to share them with you!

True North Counseling and Development Lexington Kentucky Clinic Brand and Logo Design by Kindly by Kelsea

Janelle, the owner and Licensed Psychologist behind the brand, came to me in late July with a vision for helping working women, moms, and individuals who are overworked, overstressed, and overcommitted. She desired to create a safe space where these clients could openly talk about the obligations and duties that weigh them down, and ultimately begin a journey towards positive change. Needless to say, I was on board from the start!

True North Counseling and Development Lexington Kentucky Clinic Brand and Logo Design by Kindly by Kelsea

To start, Janelle showed me images of her newly designed office (which is TOO cute!), which I used as a launch pad for her brand look and feel. Knowing her target audience is running around from place to place with no end in sight, I wanted her aesthetic to feel peaceful, calm, and slightly feminine. Notes of deep lavender and airy purples were the perfect choice for their natural association to serenity, and a light sand color brings a bit of warmth to the overall feel.

True North Counseling and Development Lexington Kentucky Clinic Color Palette and Mood Board by Kindly by Kelsea

For her logo, specifically, I wanted it to embody a unique take on professionalism and reflect the importance of her work and mission. I incorporated a simple, block letter monogram that establishes a dainty, but strong, presence and offset it slightly with a more relaxed, italic typography for “counseling & development.” Perhaps my favorite little detail is the custom illustration you see at the bottom. The violet represents peace & healing, while the vine is a plant with a perpetual “growth habit”- known for growing beyond stopping points. This really represents the inward journey towards healing and happiness.

True North Counseling and Development Lexington Kentucky Clinic Brand and Logo Design by Kindly by Kelsea
True North Counseling and Development Lexington Kentucky Clinic Pattern and Logo Design by Kindly by Kelsea
True North Counseling and Development Lexington Kentucky Clinic Pattern and Logo Design by Kindly by Kelsea
True North Counseling and Development Lexington Kentucky Clinic Icon and Logo Design by Kindly by Kelsea
True North Counseling and Development Lexington Kentucky Clinic Brand and Logo Design by Kindly by Kelsea
True North Counseling and Development Lexington Kentucky Clinic Brand and Logo Design by Kindly by Kelsea

Be sure to take a look at her new website, done by my friend Chelsea at 23&9 Creative! It’s so beautiful and the perfect compliment to her brand design!

I hope you enjoyed this brand reveal! If so, you might be interested in viewing some of my recent work, featured below:

brand reveal: bird + hyssop

brand reveal: ashley guidry, realtor

brand reveal: new leaf

Have questions? Interested in your own brand design? I’d love to chat! Contact me at kelsea@kindlybykelsea.com.

Kindly,

Kelsea