It has been a BIG week at Kindly, y'all! And in the midst of prepping for my own brand launch (taking place NEXT WEEK!!!), I am so excited to share this beautiful brand reveal with all of you!
There are many reasons why I'm thankful for Tuesday's Together and The Rising Tide Society, but one of those is because it continually introduces me to encouraging and talented creatives like Girija. Girija and I were connected through an agency I subcontract for ( She Can Coterie ), and it was such a pleasure to help bring her vision for GBP Law to life!
Girija is a Houston-based lawyer focused on helping creative entrepreneurs, small businesses, and startups with the nitty gritty of legal protection. Not only is she incredibly passionate about providing effective legal solutions, she is also HILARIOUS, caring, and warm. When discussing her brand vision, it was evident to me that Girija needed something completely different from your typical law firm - her vibe was far from stuffy!
Knowing the legal system can be intimidating for many small business owners (myself included), my primary goal was to create an approachable, soothing design that would immediately calm the nerves of her potential clients. With this in mind, I opted for a lavender, slightly feminine, color palette, and further complimented it with a custom monogram (the natural curvatures in her business initials were practically begging for it!) to serve as her signature brand mark.
See below for a fuller look at Girija's branding and be sure to take a look at her brand new website here!
Have a wonderful week!