My goodness, does it feel wonderful to FINALLY say those words aloud! I am SO excited you are here! Kindly by Kelsea has been a dream of mine for quite some time now, and to finally see it up and running has my heart bursting with excitement. To kick things off on this little blog of mine, I'd love to introduce myself, share some additional tidbits on my background, and divulge a few of my dreams for KBK for the next few months! Sound good?
*Before we start, I feel I should prooooobbbably include a disclaimer that I hold a Bachelor's Degree in English, meaning I'm not afraid to use my written words ad-nauseam. You were warned! ;) *
So, how does an English and Media Communications major like myself end up working in the Design field?
For as long as I can remember, I've been fascinated by stories and storytelling. I learned to read at a very young age and quickly took to writing as a way to express this interest, which ultimately led to pursuing a career in print journalism. (Though, fun fact, I actually started as a Health Sciences major in college... weird, right?). Fresh out of school and eager to get out in the workforce, I took a leap of faith and moved from Houston, Texas to Birmingham, Alabama for an Editorial Fellowship with my absolute dream magazine - Southern Living. Welllllll, within my first two weeks of working there, Time Inc. (#RIP) issued a heartbreaking number of layoffs, and I quickly learned dream jobs aren't always what they are cracked up to be. (Not to mention print journalism was on the outs... who knew?)
At this point, I was 600+ miles from home, living on PB&J sandwiches, and totally CLUELESS about where to go or what to do with my life. For the remainder of my time at SL, I found myself sneaking away from the editorial desk as frequently as possible to observe the talented Art Directors in our Creative Department. Watching them map out production schedules and adjust layouts for each issue left me utterly fascinated to the point where I even considered going back to school, but, due to financial constraints, decided against it.
Right around this time, I met my very own knight-in-shining armor (now known as my husband - hey, boo!), and left the magazine for my first official Marketing position. I enjoyed it enough, but I couldn't shake the feeling, deep-down that something was missing from my professional life - I wanted to do more, to learn more. A serial hobbyist, I picked up a few creative outlets like hand-lettering and watercolor - all of which I still love! - but it wasn't until a special project allowed me to dabble in Adobe Illustrator for the first time that I felt a clear calling for design.
Fast-forward a few years (not to mention 2 jobs, 3 cross-country moves, and a new last name!) later, when I finally made the commitment to sit down and learn all I could about the design concepts that intrigued me so many years prior. I signed up for just about every design course available, devoured books on typography and color theory, and submerged myself in industry blogs and podcasts. Truth be told, I worked my booty off.
While I wish I had a better explanation as to how I stumbled into branding, specifically, I believe it was just the Lord's plan all along.
My writing background allows me to craft your perfect brand message and to detail your brand's story in a concise, well-written package. My tenure in traditional and digital marketing provides a strong background in strategy, helping me conceptualize, research, and execute strategic launch campaigns that grow your brand from the ground up. At the end of the day, branding really is the perfect marriage of both my interests and my experience, and to call this work is truly a dream.
To wrap things up, I thought I'd share the three values I aim to uphold with Kindly by Kelsea:
1) Serve Others: More than anything, Kindly by Kelsea exists as a service to help YOU grow the business you love through a purpose-filled branding experience. I'm the kind of girl who gives it all her blood, sweat, and tears (okay, hopefully no blood or tears!) to ensure your brand leaves my hands with a clear direction and attention-grabbing visuals.
2) Be Memorable: I believe in building storied brands - brands that make you stop and pay attention to their authenticity, their heart, and their mission. AKA - brands that aren't forgotten moments later when the next pretty image shows up on a social media feed.
3) Act Kindly: Lastly, I hope KBK will exist as a purveyor of kindness in the creative community and beyond. I pray this platform will, in some small way, contribute to fostering an environment of encouragement, support, and camaraderie among business owners. Entrepreneurship is tough enough without community, am I right? I'm always here for a phone call, Skype chat or coffee date!
I have some exciting posts in the works over the next few weeks, and I don't want you to miss them! To receive alerts with every new blog post, sign up for The Kindly Correspondence using the link below (I promise not to spam up your inbox!).
I truly can't thank you enough for following along! Let's get to creating together, shall we?