brand reveal: travel pro theory

If you’re in the travel industry, this one’s for you! I absolutely LOVED working with Kate and Heather (the brains behind this venture), and I’m positively thrilled to share their beautiful brand design with you! Launching today, Travel Pro Theory is THE resource for anyone in the travel industry seeking a better way of doing things. Offering resources from proven templates, to mentorship, to a regular podcast with insight and advice, these ladies are committed to improving the “travel pro life” altogether.

Travel Pro Theory Logo and Brand Design by Kindly by Kelsea

Before we dive in, here’s a little background. After years of experience in the industry, Kate (of North & Leisure) and Heather (Heather Christopher Travel) noticed an alarming gap: A trusted community of travel professionals seeking a verified network for encouragement, assistance, and insight. Fellow travel pros were successfully booking clients but felt desperate for a more efficient, productive way of doing things. Enter: Travel Pro Theory.

Travel Pro Theory Logo and Brand Design by Kindly by Kelsea

Following our initial client call, I knew I wanted this brand to cultivate the same sentiments as a treasured trip abroad: A little bit of wonder, a yearning to capture memories, and a touch of nostalgia. I also wanted it to combine the weathered feel of old world Europe with the modern touch of today. Keeping these ideas in mind, I sourced inspiration with a neutral and ever-so feminine color palette, composed of blacks, grays, tans, and pale pinks. Their mood board is certainly one of my favorites to date swoon!

Travel Pro Theory Mood Board and Color Palette by Kindly by Kelsea

With inspiration in hand, I dove into the design portion! Brainstorming my own experiences with travel led me to the concept of a postcard with a somewhat messy, imperfect script and weathered stamp. Using a hand drawn stroke, I gave the stamp a slightly rugged texture and placed it on top of this easygoing type for a unique, purposeful feel. Fun fact: Kate and Heather didn’t have any revisions to our initial design - it was a home run from the start, which always makes me SO happy!


Travel Pro Theory Logo and Brand Design by Kindly by Kelsea
Travel Pro Theory Logo and Brand Design by Kindly by Kelsea

For their brand patterns, I did a little bit of soul searching to garner inspiration. What is it about travel that’s so special? Why do we yearn to see new places and why? What are our habits when we travel? I landed on the idea that when you travel, you’re always looking “up” in awe - noticing the horizon and architecture of the buildings, namely ornate nature of museums and cathedrals. Drawing on this concept, I recreated the top of a dome in Italy from someone looking up from the very center. I think it helps capture the idea that through these shared experiences and wider understandings of culture and countries, the world feels a little bit closer and a little bit more loving.

Travel Pro Theory Logo and Pattern Design by Kindly by Kelsea
Travel Pro Theory Logo and Pattern Design by Kindly by Kelsea
Travel Pro Theory Logo and Stationery Design by Kindly by Kelsea
Travel Pro Theory Logo and Brand Design by Kindly by Kelsea

I hope you enjoyed this brand reveal! Please be sure to visit Travel Pro Theory’s new website and give them some love on this exciting day!

Some other posts you might like:

brand reveal: rainey richardson interiors

brand reveal: rachael polglaze photography

brand reveal: urban cottage

Have a great week!

Kindly,

Kelsea