If you’re in the travel industry, this one’s for you! I absolutely LOVED working with Kate and Heather (the brains behind this venture), and I’m positively thrilled to share their beautiful brand design with you! Launching today, Travel Pro Theory is THE resource for anyone in the travel industry seeking a better way of doing things. Offering resources from proven templates, to mentorship, to a regular podcast with insight and advice, these ladies are committed to improving the “travel pro life” altogether.
Before we dive in, here’s a little background. After years of experience in the industry, Kate (of North & Leisure) and Heather (Heather Christopher Travel) noticed an alarming gap: A trusted community of travel professionals seeking a verified network for encouragement, assistance, and insight. Fellow travel pros were successfully booking clients but felt desperate for a more efficient, productive way of doing things. Enter: Travel Pro Theory.
Following our initial client call, I knew I wanted this brand to cultivate the same sentiments as a treasured trip abroad: A little bit of wonder, a yearning to capture memories, and a touch of nostalgia. I also wanted it to combine the weathered feel of old world Europe with the modern touch of today. Keeping these ideas in mind, I sourced inspiration with a neutral and ever-so feminine color palette, composed of blacks, grays, tans, and pale pinks. Their mood board is certainly one of my favorites to date swoon!
With inspiration in hand, I dove into the design portion! Brainstorming my own experiences with travel led me to the concept of a postcard with a somewhat messy, imperfect script and weathered stamp. Using a hand drawn stroke, I gave the stamp a slightly rugged texture and placed it on top of this easygoing type for a unique, purposeful feel. Fun fact: Kate and Heather didn’t have any revisions to our initial design - it was a home run from the start, which always makes me SO happy!
For their brand patterns, I did a little bit of soul searching to garner inspiration. What is it about travel that’s so special? Why do we yearn to see new places and why? What are our habits when we travel? I landed on the idea that when you travel, you’re always looking “up” in awe - noticing the horizon and architecture of the buildings, namely ornate nature of museums and cathedrals. Drawing on this concept, I recreated the top of a dome in Italy from someone looking up from the very center. I think it helps capture the idea that through these shared experiences and wider understandings of culture and countries, the world feels a little bit closer and a little bit more loving.
I hope you enjoyed this brand reveal! Please be sure to visit Travel Pro Theory’s new website and give them some love on this exciting day!
Some other posts you might like:
brand reveal: rainey richardson interiors
brand reveal: rachael polglaze photography
brand reveal: urban cottage
Have a great week!