It’s launch day for Oak & Ember Photography, a family, couple and newborn photographer based in Cypress, Texas! I love when clients refer me to their friends and colleagues - it’s the biggest compliment! Adrienne and I were introduced following the launch of my sweet friend, Rachael Polglaze’s rebrand and we’ve been working away behind the scenes on her own drastic rebrand ever since.
In our first meeting, Adrienne came to me with a business named “Color Me Pink” and a gold + pink watercolor logo that felt like it was from a COMPLETELY different planet from her moody and emotion-rich style. She was eager and ready for a shift and deeply wanted a brand that would showcase, not hinder, her unique and bohemian approach to family and lifestyle photography. She shared a bit more about her dreams for this business, her family, and her reason for wanting to rebrand, and we dove right into everything just before Thanksgiving.
Before the design work even began, we walked through an in-depth process to determine her new brand name. After a few weeks of brainstorming, I finally landed on Oak + Ember and presented it to Adrienne. This name was strong, earthy, and (no pun intended) rooted in nature. An ember is (literally speaking) a small piece of burning coal leftover after a fire, but it holds enough heat to eventually start a fire of its own. In a sense, it symbolizes a flicker of hope - of the potential to grow bigger that ones self. When you think of this in terms of photography, it represents Adrienne’s images and their potential to be more than just a simple shoot - these captured moments will eventually (hopefully!) become something bigger than a single moment in time. They will become treasured family relics and a glimpse into the past. Oak trees, on the other hand, are seen throughout Houston and symbolize wisdom and reliability.
With the name underway, it was time to source inspiration and get to work! Adrienne’s ideal client is a young mom living in the Houston suburbs. She’s drawn to brands like Anthropologie and Free People for their relaxed spirit, and craves to create a cozy, life-giving home for her family. For this reason, we were drawn to richer, “dusk-like” hues and a slightly southwestern influence.
For her logo design, I opted for something clean, bold, and slightly weathered in nature. To represent the “ember” of her name, I loved the idea of embodying her family of five within the flame count. The typeface is slightly softer, with a roundness and approachability to it.
I love the inspiration behind her brand pattern! In the interest of keeping it bohemian, I opted for a digital take on a traditional southwest-inspired fabric. This pattern is intended to make a statement, and Adrienne plans to use it as an eye-catching detail on business cards, client gift packaging, and more!
I hope you love her brand design as much as we do! Be sure to visit Adrienne’s website to read all about her services and cheer her on during this exciting time!
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