There is something about the fall that makes time FLY - do you agree?! Even though I finished this brand design in late August, I’m just now finding the time to share it, and boy am I excited! Rainey Richardson Interiors (RRI) is a Houston-based Interior Design Firm located in the Houston Design Center, and when Rainey herself reached out to me for assistance with her rebrand, I was over the moon! Not only is her design portfolio truly impressive (she has been in the industry for nearly 20 years!), but she was also recently featured in Architectural Digest - what a dream.
I sat down with Rainey and her team a few months back to discuss her objectives, goals, and desires with rebranding. It was obvious from the start that her previous brand was quite outdated, and with this rebrand, Rainey wanted something clean, timeless and reflective of her belief that design should be a space that creates and welcomes memories.
We immediately knew two things following this meeting:
A dandelion pattern was non-negotiable! As a mom of three, Rainey deeply values family and loves that her job allows her the ability to work in the homes of so many families in the Texas market. She shared her love of dandelions with me and explained they remind her of the way her firstborn daughter’s fuzzy blonde hair would waver in the wind, just like a dandelion. I couldn’t wait to show her a hand-illustrated pattern (below!), and I was thrilled when she loved it as much as I did! In fact, she even turned it into a wallpaper for her office!
I also knew I didn’t want to overcomplicate her design. Like interiors, branding doesn’t have to be overstimulating. Oftentimes, the simplest, minimalist-driven designs leave the biggest impact upon target audiences because they allow for the imagination to take over and they let other brand elements shine.
Rainey’s target client lives in tree-lined neighborhoods of Tanglewood in Houston. They are refined, but hard-working; in fact, many of them “made their own way” in the world through entrepreneurial ventures and do not come from traditional family wealth. Her clients often hire Rainey for their secondary homes on the coast, and they value time for outdoor hobbies such as golf and equestrian. Taking into consideration traditional color theory with color association, these factors led to a color palette of rich grays, oceanic blues, and deep greens that tell a story of nurture, trust, and reliability. I also loved the idea of adding a touch of gold to her brand as a slight nod to the value RRI brings to these clients.
(This box design is a simple mock-up of something BIG she has planned for the future…it’s going to be an amazing supplement to her client experience!)
Something I truly loved about working with Rainey was her opinion that, “just because something is beautiful and valuable, doesn’t mean it’s necessary.” Whoa. This really resonated with me because I believe this is so true for graphic design, too. A brand doesn’t have to have ALL of the bells and whistles to be powerful and effective, but it does need to have the RIGHT bells and whistles.
I hope you enjoyed this reveal! If you’ve been considering a rebrand for 2019, I’m currently booking for January and February slots and would absolutely love to chat with you! Email me at email@example.com to set up a virtual coffee date + free consultation!