I was first introduced to the florists behind this Katy, Texas shop during my time at Kendra Scott, and when they contacted me for a rebrand, I was over the moon with excitement. Colleen and Christy are incredibly talented, outrageously hilarious (I wish everyone could have a drink with them!), and some of the most genuine humans you’ll ever meet. They love their work and they deeply value each and everyone one of their clients.
First and foremost, we wanted their brand to stand out in the market while still maintaining an air of elegance. Though they primarily focus on services for small gatherings and workshops, the Bubbles & Blooms team is growing in the realm of weddings, and I wanted to ensure their brand could bridge across these various offerings. Their ideal client is a suburban mom in West Houston with a love for all things beautiful and natural. She always finds time to check out the latest trendy restaurant with her girlfriends and her spirited side loves to book a spontaneous vacation every so often. This client is warm, inviting, and desires to feel inspired by those she surrounds herself with.
Keeping these factors in mind, I immediately pulled imagery to embody a slightly whimsical, but still classic, color palette with serene blues, romantic pinks, and refreshing spring yellows and greens. Their mood board is one of my favorites to date and really captures the essence of their brand as approachable and fun, but still regarded.
Once the inspiration was signed, sealed, delivered, it was time to get to work with illustrations! I spent some time researching significance behind specific flowers, and (of course) I asked the two of them to weigh in on their favorites. This bouquet is not only pretty, it also carries specific meaning behind it.
A few notes on the illustration, specifically:
When I found out Christy is originally from Canada, I knew I had to incorporate a maple leaf somewhere into their design. If you look closely, you’ll see it hidden in the bundle as a sweet surprise and special touch!
Aside from being a gorgeous bloom, the anemone is thought to bring luck and protection - something I felt was important not only for their growing business.
And finally, the pink rose: A classic symbol of grace and elegance, often given as a token of admiration and appreciation to loved ones.
When it came to typography and structure for their design, establishing an immediate trust-factor was essential. Keeping this in mind, I wanted a design that was familiar enough to credit their expertise but not so familiar that it looked like every other florist. I opted for a clean, serif font for their company name, and a touch of elegance in an italicized tagline.
As you all know, brand patterns are among my favorite things to design, and I am HEAD-OVER-HEELS in love with both of these patterns! Going back to the idea of classic elegance to appeal to their bridal audience, I sought after traditional wedding elements, country club designs, and retailers like Ralph Lauren for inspiration. The navy pattern is one of my favorites to date!
All in all, it was such a joy to work with the Bubbles & Blooms team on their rebrand! I hope you’ll take a moment to check out their brand-new website, too, and send them a little love on this exciting day!
If you liked this, be sure to check out the following brand reveals below:
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brand reveal: rachael polglaze photography