I’m so thrilled to reveal the final brand design for Urban Cottage today! I started working with Gina several months back, but I wanted to wait for her business to get up and running before sharing this gorgeous design with all of you! And friends, the day has finally arrived!
Before we dive into the specifics, here’s a little snippet directly from Gina about her experience working with kindly by kelsea!
“Kelsea was an absolute joy to work with. Efficient, energetic, organized and so good at her craft. I live out of state, and she was still able to work through the project in a seamless manner. I am so pleased with the final product of Urban Cottage and could not have asked for a better outcome, great colleague, and new friend!”
* Cue the waterworks because I have the world’s best clients! *
Now, onto the pretty stuff! During our initial client call, Gina stressed her desire to offer a unique experience to the Northwest Arkansas real estate market - an experience focused less on purchasing a place to live and more about finding a home for every family. Isn’t that the sweetest sentiment? Taking into consideration her target clientele (families with middle-to-high school aged children who value for southern charm and honored traditions!), I loved the idea of embracing a modern farmhouse-inspired design with a slight nod to southern architecture. Think scalloped siding, welcoming front doors, and bright pastels balanced by comforting neutrals! Swoon, am I right?
Her inspiration board was so fun to compile and represented a true launch pad for the final brand. I’ll say this time and time again: A mood board is essential not only for me to compile strong ideas, but for my clients to really see the direction we’re headed before the design process begins.
When it came to her actual logo design, I envisioned recreating a simple farmhouse look with some sweet touches commonly seen throughout the NW Arkansas market. Small details like a scalloped roof and a wreath on the front door immediately added a sense of warmth to this otherwise simple design (without overcomplicating it too much). Paired alongside the ornamental sans-serif font in the words “urban cottage,” this logo is one that would make Joanna Gaines herself proud.
For her remaining brand elements, I wanted to maintain the same sense of classic style meets historic touches. In her custom logo set, you’ll find nods to vintage telephones and “snail mail,” to represent her primary points of contact. This concept also played out in her traditional pinstripe pattern - an aesthetic commonly seen in farmhouse interiors.
Take a look below for the full brand buildout, including patterns and collateral designs!
Do you feel like your brand could use a little facelift? Or maybe you’re seeking clarity on your brand vision and target audience?
I would absolutely love to help! Send me an email at firstname.lastname@example.org, and we’ll find a time to chat!