After losing her son, Oliver, to preterm labor in 2016, Caitlin felt the Lord calling her to help others in her same position. She started what is now Grace & Ollie to provide beautifully and prayerfully curated gifts for the grieving mother and to remind her that she is seen and known. When designing her brand, I wanted it to be just as intentional, prayerful, and lovely as her heart for this business.
I love when clients refer me to their friends and colleagues - it’s the biggest compliment! Adrienne and I were introduced following the launch of my sweet friend, Rachael Polglaze’s rebrand and we’ve been working away behind the scenes on her own drastic rebrand ever since! In our first meeting, Adrienne came to me with a business named “Color Me Pink” and a gold + pink watercolor logo that felt like it was from a COMPLETELY different planet from her moody and emotion-rich style. She was eager and ready for a shift and deeply wanted a brand that would showcase, not hinder, her unique and bohemian approach to family and lifestyle photography.
Madison first approached me about her brand design in August, as part of my exclusive Fall Special! I was delighted to see her name pop into my inbox, especially after learning she was interested in stepping away from her VA business in the interest of embracing her passion for lifestyle & fashion blogging. While we knew it would be a bit challenging to shift her audience’s mindset, I was confident they loved following her journey thus far and a new brand would only help solidify her in this space.
I’m SO so thrilled to finally show off this heartfelt rebrand for Kati Hewitt Photography, one of Houston’s best wedding photographers ( in my completely unbiased opinion, I promise!). Kati is the epitome of #girlboss and someone I truly admire for the way she runs and operates her business. It’s no wonder she has raving reviews from her brides, and I am still so honored she decided to work with me for this monumental step.
Kati is known for creating a joyful, peaceful, and completely detailed wedding experience for her couples. She wants them to take in every moment of their special day without worry of how the small details will play out, and she strives to curate an experience they will never forget.
Designing a brand for a NYC-based business was a little bit of a bucket list item for me, and I could not have asked for two sweeter people to work with than Kevin and Molly of NYC Vocal Studio in Manhattan. These two have the biggest hearts and completely trusted me to design something unique, original, and fun for their rebrand. It was such a joy, and I’m thrilled to show it off today! (Special shoutout to fellow boss lady, Chelsea of 23&9 Creative, who helped make their website come to life!!!)